SMELL LIKE GHESQUIÈRE SPIRITS

SMELL LIKE GHESQUIÈRE SPIRITS

The Paranormal Spirits of the Talents

There is a Ghesquière air subtly fusing at Loewe Fall Winter 2016.

And, that is an utter compliment.

Of an irrefutable acknowledgment, Nicholas Ghesquière is one of most successful designers of the modern fashion history. Balenciaga under his reign had achieved the almost impossibility of the impeccable synthesis of creativity and sale figures which is the mission all brands are in constant battle for.

The saga of success continues on with his journey at Louis Vuitton where he shades modernisation widening the client base attracting younger and edgy moneys establish the loyalty in the set of mind from the early stage on.

What a clever strategy.

For marketers would agree as to bond with customers from the early age is most likely to retain loyalty through their lifespan.

And, that similar mellow cloud is currently blending with the strong leather scent in the Spanish house of Loewe.

Seasons passed, we have witnessed the play cast of leathery legacy by Jonathan William Anderson, the creative designer of eight collection old, on the runway and in sheen Loewe boutiques around the world.

Anderson knows, it seems, how to make the sales is about a tendency towards making items tapped into the memory at the precise moment with the help of repeatedly consistency.

In the Fall Winter 2016 collection, there are necklaces in shape of gold plated bag, a cat-like tiger head and monkey-like human head as well as rings of gold and silver used in many parts and forms, and on top of everything is the remarkable adaptations of Loewe Amazona bag; spicing with layers and materials.

What makes the two creative figures similar, in the most impressive way, is the ability to translate creativity of uniqueness to the iconic and most memorable piece of commercial hit.

Take Balenciaga’s stud bags for a case – they are the most distinguishable bag in the fashion history without a stately announcement of a logo.

Take the Loewe Puzzle Bag for another case – it is the IT bag of past several seasons and certainly off the denial for its instant recognition.

Proven by the twos that it may be difficult, but yet possible, for the masses which generating the loudest noise of gold thudding filling in the pocket, to understand then embrace the creativity these talents offer.