SMELL LIKE GHESQUIÈRE
SPIRITS
The Paranormal Spirits
of the Talents
There is a
Ghesquière air subtly fusing at Loewe Fall Winter 2016.
And, that is an
utter compliment.
Of an irrefutable
acknowledgment, Nicholas Ghesquière is one of most successful designers of the
modern fashion history. Balenciaga under his reign had achieved the almost
impossibility of the impeccable synthesis of creativity and sale figures which
is the mission all brands are in constant battle for.
The saga of
success continues on with his journey at Louis Vuitton where he shades
modernisation widening the client base attracting younger and edgy moneys
establish the loyalty in the set of mind from the early stage on.
What a clever
strategy.
For marketers would
agree as to bond with customers from the early age is most likely to retain
loyalty through their lifespan.
And, that similar
mellow cloud is currently blending with the strong leather scent in the Spanish
house of Loewe.
Seasons passed,
we have witnessed the play cast of leathery legacy by Jonathan William
Anderson, the creative designer of eight collection old, on the runway and in
sheen Loewe boutiques around the world.
Anderson knows,
it seems, how to make the sales is about a tendency towards making items tapped
into the memory at the precise moment with the help of repeatedly consistency.
In the Fall
Winter 2016 collection, there are necklaces in shape of gold plated bag, a
cat-like tiger head and monkey-like human head as well as rings of gold and
silver used in many parts and forms, and on top of everything is the remarkable
adaptations of Loewe Amazona bag; spicing with layers and materials.
What makes the
two creative figures similar, in the most impressive way, is the ability to
translate creativity of uniqueness to the iconic and most memorable piece of
commercial hit.
Take
Balenciaga’s stud bags for a case – they are the most distinguishable bag in
the fashion history without a stately announcement of a logo.
Take the Loewe
Puzzle Bag for another case – it is the IT bag of past several seasons and
certainly off the denial for its instant recognition.
Proven by the
twos that it may be difficult, but yet possible, for the masses which
generating the loudest noise of gold thudding filling in the pocket, to
understand then embrace the creativity these talents offer.